How to create mix-and-match bundles for your Shopify stores?

Welcome to BYOB! 👋

A mix-and-match bundle allows customers to choose several products from a selection to create a personalized bundle.

Shopify does not support this feature natively. Most merchants use a bundle builder app that allows customers to select items on one page.

Apps like BYOB - Build Your Own Bundles enable customers to create bundles by selecting products from collections or product lists.

1. What is a mix-and-match bundle?

Customers can pick and mix items from a variety of products on a page. When customers fulfill the bundle conditions, they can enjoy a discount like 10% off, $99 (fixed price offer), $20 off, etc. 

Examples:

  • Choose any 3 snacks
  • Choose any 6 supplements
  • Build your own Glam box

2. How does BYOB work?

The general workflow of BYOB:

  1. Select: Customers select products to build a bundle on the template
  2. Purchase: Customers view the cart and checkout as usual
  3. Place order: The bundle SKU is replaced by the individual SKUs. 
  4. Inventory Synced

3. How to create your first bundle

Visit the BYOB dashboard, and click the Create Bundle button on the top right corner. After that, you'll fill in a form. This form will create a virtual product with our custom product template. 

Steps:

  1. Fill in the Bundle Info
    1. Fill in the bundle title and description
    2. Upload the image
      1. This will serve as the top banner and the line item thumbnail on the cart page
  2. Input the Product Selection Logic
    1. There are 3 operators you can use: Any (equal to), At least, and Maximum
    2. e.g. You can input - Select any 3 items from the Snacks collection
    3. When you input multiple conditions, they will be chained like: 
      Select any 1 item from Chips AND Select any 1 item from Drinks
      ALL conditions must be fulfilled
  3. Input a Discount
    1. Use a percentage, a fixed amount off, a fixed price discount, or tiered discounts
    2. Only when customers fulfill all conditions, they can get a bundle discount
  4. Publish Bundle
    1. Turn the status to active

4. Common use cases

  1. Food & Beverage
    1. Customers can create their own snack or drink box by selecting several products from a larger collection, e.g. Choose any 6 snacks from 30 available products to build a custom snack box.
    2. This is commonly used for snack packs, beverage assortments, and gift boxes.
  2. Supplements
    1. Supplement brands often allow customers to build a personalized vitamin pack by choosing products that fit their needs, e.g. Choose 3 supplements to create a monthly wellness bundle.
    2. This makes it easier for customers to combine products such as vitamins, probiotics, or protein supplements.
  3. Beauty
    1. Beauty stores use mix-and-match bundles to let customers build skincare or cosmetic kits, e.g. Choose 4 skincare products to create a personalized skincare routine.
    2. Customers can combine items such as cleanser, serum, moisturizer, and sunscreen.
  4. Health & Wellness
    1. Health brands can offer customizable wellness bundles that allow customers to select products based on their lifestyle, e.g. Choose any 5 wellness products to build a health essentials bundle.
    2. Products may include supplements, recovery products, or other wellness items.

5. The Bundle Product 💎

When you create a bundle, a virtual product is created to link with it. This is the  bundle product. 

You can search for the display product by its bundle name in the Shopify Product admin. You can put it in a collection, top menu, on the home page, etc

6. Customize Styles 🎨

After a bundle is published, you can customize the styles of the bundle page. Shopify doesn't allow draft products to be edited in the theme editor. So we cannot edit the draft bundle's design. 

On the BYOB Side Menu, click " Change Design" and you'll be redirected to the theme editor. You can change the section options there:

7. How can you maximize the exposure of your bundle offers? 👀

By default, BYOB allows you to place the bundle as an ordinary product in a collection. Sometimes, you may want to emphasize the promotion offer.

You can consider putting the display products of the bundles ( How can I put the bundles on the home page?):

  1. On the top menu
  2. To the home page as feature products or under a feature collection

    Sample home page from BYOB users

For the top store placing the bundle on the home page, there are more than 2,000 orders generated within 4 - 5 months. As each theme has a different setup, please refer to your theme setting or contact your theme developer. For Online Store 2.0 themes, you can change the settings in the theme editor.

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